Laneige 2024 Sephora Fixture
Role: As a consultant for the brand, I redesigned their fixture from a copy perspective to be more organized, cohesive and easily navigable for clients. This included a complete overhaul on strip copy, insets, signage, and some packaging copy.
Sephora, Miami Beach
May 2024.
walmart + target
walmart 4-way innovation center with side panels.
target fixture with editorial headlines + benefit copy.
cvs signage
target bff endcaps
I worked with e.l.f.’s merch team to create all the signage copy & bullnose copy for this special wall. It was comprised of 4 endcaps {skin, face, eyes, lips} and 19 corresponding signs.
*click the button below to review all of the POGs as well as the signage.
international retailer projects
modern metals collection, in e.l.f. stores
I named this collection and created all signage copy for e.l.f. stores and third-party retailers.
Images are of the collection launch at e.l.f. stores + third-party retailer signage.
designed by zac woffinden + kayla moffatt.
beauty shield collection, in e.l.f. stores (glendale, california)
full window clings + in-store signage and fixture. designed by zac woffinden + kayla moffatt.
