client:
he time www.hetime.com
objective:
this men’s skin care brand launched early 2020 with 2 sheet masks. i wrote packaging copy for both, which was also utilized for site descriptions. these lovely masks have been featured and well-reviewed by the likes of buzzfeed, men’s health and new york magazine, and retail at Nordstrom.
client:
diane von furstenburg www.dvf.com
objective:
holiday 2019
the art of: seduction/ for this campaign, i collaborated with Lauren Festine, [CD] to bring her vision to life editorially. this concept entailed interviewing 5 women with varying personas about themselves, their career successes, and how they felt most in charge.
based on the interviews i conducted, i delivered copy used for emails, e-comm and social.
client:
penelope lane/creative recruiting services www.penelopelane.co
objective:
copy for site launch/ i ideated and wrote all site copy for this project. the client wanted a funny, down-to-earth tone of voice that spoke to his personality as well as his potential freelancers and clients, which is exactly what we collaborated on and developed.