LANEIGE BOUNCY & FIRM SLEEPING MASK
Brand Ambassador Sydney Sweeney highlights this new ‘24 launch. I worked with the Amorepacific team to named this collection and wrote packaging taglines as well as product descriptions.
Biossance 2022 holiday sets
Sold at Sephora and on site, a selection of holiday kits with the brand’s most iconic & bestselling products. Miracle Moisture, Glow Forth & Be Bright, and Love, Joy + Bestsellers are just three of many incredible gifting sets that the brand offers. I collaborated with cross-functional teams and Sr. CW to concept and pitch ideas for this project, we executed naming and packaging copy.
Biossance vitamin c rose moisturizer
The brand expand their portfolio with a competitive moisturizer that complemented their bestselling rose oil. I worked with product marketing on the naming convention and overall packaging copy.
biossance seas the day set
A yearly, limited edition collaboration with Oceana to benefit critical marine conservation. a percentage of the proceeds help Oceana continue their policy-driven approach to keeping our oceans healthy, safe, and abundant.
I created the concept for the 2022 set which included naming & packaging copy.
e.l.f.+ collection
This collection was a Walmart exclusive piece and was comprised of 10 products in two categories: dewy and matte. The concept was ‘beauty + benefits,’ meaning beauty with notable skin-loving ingredients. I created the collection name, the on-pack copy, as well as the product copy.
From concept to execution, I collaborated with the Director of Packaging, Melissa Martinez, to make this collection come to life, in conjunction with the Innovation and R&D teams.
e.l.f. cosmetics sheet masks
This collection of sheet masks started as a new project with one mask and developed into creating six. The direction was to come up with smart, quippy copy for each ingredient theme that would be on brand, yet super eye-catching.
From concept to execution, I collaborated with both the Packaging and Brand teams to create storylines that would continue to live on shelves without feeling dated and also make sense with the rest of our offerings. Design by Melissa Martinez.
e.l.f. cosmetics 16hr camo concealer influencer box
The 16HR Camo Concealer was a significant campaign for 2019. This influencer send out was designed by our in-house packaging designer, Hanna Klein, and we collaborated with our PR team to create a beautiful, elevated piece to showcase the concealer & e.l.f.’s Flawless Foundation. The shades were handpicked for each influencer and gave education about the products as well as directions on how to use them.
e.l.f. cosmetics hydrated ever after skincare mini kit
This headline was the most recent concept for our hydration line and was so well-received that the mini kit was named after it. Below is the packaging as well as the in-store signage and bullnose copy. Packaging design by Mickenzie Noguera.
e.l.f. cosmetics 4 category skincare inner box copy
I worked with the Packaging and Innovation teams to create inner box copy for the flaps on all of e.l.f.’s skincare redesign. Each category has its own phrase that reflected the product benefit and was meant to be a cute, encouraging surprise upon opening the box.
Altogether, there are 40 products across four categories. Click below to see a product from each line, that includes the aforementioned copy. Design by Hanna Klein.
e.l.f. cosmetics srsly satin lipstick
This new collection of satin lipsticks needed an on-brand name that tied in both the the modern componentry and e.l.f.’s current portfolio of lip products. Video from digital product launch/rollout (Lip Campaign) copy is my own as well. Packaging design by Mickenzie Noguera.
